Developing communication strategies

Usually, when developing a communication strategy for a PR campaign, we use the following starting points: - Analysis of the current social situation; - Communication situation; - Media situation; - Theoretical analysis of the ..

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Conducting integrated PR campaigns

Only when one knows well enough the benefits of PR and sincerely believes in them, could one employ the effectiveness of advertising and marketing communication. We strive, whenever necessary, to make use of the impact of advertising messages and marketing tools consistent with the action of building a strong and ..

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Media relations

Press releases When drafting a press release, we rely on several favorite postulates: We are trying to convince clients that the more informed the media are about their activities, the more reduced the risk journalists would believe an attack conducted by a malicious third party. ..

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Links with communities

Public hearings   Public discussions of investment projects are one of the most intense forms of contact with local communities. When citizens have the opportunity to influence decisions affecting directly and closely their lives, the environment in which they live, and the economic outlook for their region, rarely someone remains silent. A ..

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Media Monitoring and Analysis

We constantly monitor the media in all it forms: - Printed publications - Radio - TV - Internet media and news agencies - Forums - Social networking sites and blogs We do not rely on automated search engines when we want to clarify the coverage and media image of a business / company / organization / individual. ..

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Event Management

Writing a script   A scenario never begins with the opening of the event. Often, especially when it comes to an event that needs to gather people from different geographical areas, this scenario starts up to 48 hours in advance. And it never ends with the closing of the event. Within the ..

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Internal PR

Employees of a company and / or the supporters of an organization are the most important stakeholders in its world. They should have access to information on all decisions and actions of their company / organization; to receive emotional not only rational motivation; to be able to express their disagreement ..

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Corporate and personal image making

Let's say that we take as a starting point the maxim that no one can lie to everybody forever. In this case, we recognize that a personal and corporate image has to clarify and emphasize the existing qualities, values, vision, making them recognizable and memorable. Therefore, we believe that building ..

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Crisis PR

The first step when a crisis situation occurs is to determine the elements of the crisis. This involves a careful analysis and respectively finding answers to a few questions that outline the parameters of the crisis: Agent / origin / crisis; major speakers, actors and directors. ..

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