Developing communication strategies


Usually, when developing a communication strategy for a PR campaign, we use the following starting points:

    - Analysis of the current social situation;

    - Communication situation;

    - Media situation;

    - Theoretical analysis of the pros and cons from the perspective of the client;

    - Objectives of the campaign;

    - Key audiences;

    - Philosophy of the campaign;

    - Model of the campaign;

    - Communication strategy and channels;

    - Message box;

    - Technology of the campaign;

    - Pattern of behavior;

    - Key phrases;

    - Crisis management;

    - Campaign Management;

We believe, however, that no matter how good a communication strategy is, without an action plan it cannot serve even the most intuitive client because it is the action plan that translates the theory into the language of concreteness and reality.